Through their love of martial arts, Directors Carl Boon and Brendan Behan had a lightbulb moment about adding CBD to sports recovery products while nursing their own competitive sports injuries.
Work begins on product research and development for a dedicated CBD brand for athletes.
WADA (World Anti Doping Association) removes CBD as a prohibited substance. “Cannabidiol is no longer prohibited.” This statement, released by WADA in September 2017, is the first of its kind in the history of competitive sports.
CBD Sport exclusively partners with CBD Ultra Ltd to create a range of all natural plant based sports products utilising terpenes, optimising sports recovery and performance.
The first CBD Sport sample products are produced and distributed to well known athletes for testing and review.
A World Health Organisation (WHO) report finds no adverse health outcomes and several positive applications for Cannabidiol, aka CBD. According to the report, naturally occurring CBD is safe and well tolerated in humans and animals and is not associated with any negative public health effects.
CBD Sport product range is finally perfected using the review feedback gleaned from professional athletes and sportsmen.
Announcement that medicinal Cannabis will be made available on prescription after it was approved for use by the government.
CBD Sport website launches a product range specifically targeted at athletes.
CBD Sport unveils the range, and exhibits at the Body Power Expo in Birmingham.
As a brand we guarantee:
- No high or mind-altering effects. Feel cool and calm.
- No fuzziness. Maintain control.
- No law-breaking. Enjoy it safe in this knowledge.
- No exceptions – experience positive effects with every single product.